Company: COVERGIRL is a leading cosmetics brand that is affordable and fun. They value diversity and authentic self-expression.

Audience: 24-40 year olds who love make-up. They enjoy shopping for and using products that provide a natural look while helping them to look their best.

Problem: Produce a magazine ad for a fake new lipstick. The ad must direct the reader to where to purchase the lipstick.

Solution: Throughout the piece, I focused on the deep benefits of enhancing a person’s natural beauty and what that would mean for them. The call to action reinforces the product name and directs the reader to the company website.

Graphic Designer: Brenda Orozco