Company: ABC Toys is a fake Internet retailer that focuses on toys for children and babies that are specially designed to help little minds grow. And they’re fun and engaging too!

Audience: Parents who are 25-40 with children of 6 months to 10 years of age. They are concerned with their children’s intellectual growth and take them to classes, teach them second languages, and use flash cards.

Problem: Create a three-frame dynamic banner ad to encourage parents to browse the toy selection on the ABC Toys Website. It should be fun, friendly, and promotional. The aim is to increase the number of visits to the Company Website. As a secondary action, they would like consumers to make a purchase.

Solution: The copy is focused on what the toys from ABC Toys can do for their children. It looks at to the future and the possibilities that ABC Toys can make available. This pulls at the parents’ need for what’s best for the children and to open up the world to them. The calls to action on the three frames are arranged in order of increasing level of action to accommodate the primary and secondary actions requested by the company.

Graphic Designer: Mikala Sousa