Organization: Forest Mum is a solopreneur growing an audience with a podcast, social media profiles, and an email list to sell digital products. The goal of Forest Mum is to help families to get off screens and get outside to connect with nature and improve their health and well-being.

Audience: Busy mums of school-age children who are concerned that their children are spending too much time on screens.

Problem: Write a landing page to encourage readers to sign up for Forest Mum’s emails in exchange for a summer bingo activity lead magnet.

Solution: The copy focuses on the benefits of engaging kids in an activity and turning outdoor time into a game.