Organization: St. Luke’s Leeds is a mission-focused Anglican Church in rural eastern Ontario, Canada. They are known for their community support through their thrift shop and outreach initiatives. St. Luke’s Leeds is an inclusive community and open to all.

Audience: Older adults in the area, many of whom are retired, who wish to help others in their local community.

Problem: Produce a poster to encourage donations of menstrual products or money to purchase them, to fight Period Poverty in the area.

Solution: The copy focuses on the benefits of helping others in the community in order to resonate with donors who are not familiar with menstruation. I chose to use the term “people who menstruate”, rather than referencing women or girls, to be true to the inclusive nature of the St. Luke’s Leeds community.