Organization: Forest Mum is a solopreneur growing an audience with a podcast, social media profiles, and an email list to sell digital products. The goal of Forest Mum is to help families to get off screens and get outside to connect with nature and improve their health and well-being.

Audience: Busy mums of school-age children who are concerned that their children are spending too much time on screens.

Problem: Write an email to deliver a summer bingo activity lead magnet and to welcome readers to to Forest Mum’s emails.

Solution: The copy focuses on how to access the lead magnet and the benefits of activities in nature on mental and physical health. There is also explanatory copy so that the reader knows what to expect from Forest Mum emails.