Organization: St. Luke’s Leeds is a mission-focused Anglican Church in rural eastern Ontario, Canada. They are known for their community support through their thrift shop and outreach initiatives. St. Luke’s Leeds is an inclusive community and open to all. As part of Proud Anglicans, they actively support members of the 2SLGBTQI+ community.

Audience: 2SLGBTQI+ community members and their allies.

Problem: Create a pride button to communicate that St. Luke’s Leeds is a safe space for 2SLGBTQI+ and their allies. The tone should be friendly and welcoming.

Solution: The copy centres around the rainbow and connects that to St. Luke’s welcoming community, which stems from their faith. The limited space on a wearable button presented the challenge to share this message and feeling in one short sentence.