Company: Appleberry Farms (fictional company) produces high-quality frozen organic produce they are proud to give to their families. Despite no longer being run by the founding family, Appleberry Farms maintains the wholesome family feel.

Audience: Busy mothers, of school-age kids, who are 25-45 years. They have limited time to prepare healthy dinners with their family’s needs pulling them in multiple directions. They want to give their families healthy meals that include a vegetable.

Problem: Create a Facebook Ad that encourages mothers to download the coupon and use it to buy Appleberry Farms’ new product, Simply Healthy Steamed Veggies in a bag that turns green when they are ready to eat. The ad should have a tone that is friendly, promotional, sincere, helpful, and fun.

Solution: The piece focuses on the deep benefits of being able to get out of the kitchen and spend time with family, no matter where they are, and still provide a healthy meal. The call to action directs the reader to a landing page on the company website to download a coupon and try the new product.