In short, copywriting is writing that persuades the audience to take action. It is most often used in writing for marketing and advertising. Copywriting connects with the audience through a need that they have and provides a solution while helping them to understand why that solution is a great one for them. To accomplish this, copywriters put themselves in the shoes of the target audience and come up with creative ways to reach them. The challenge in figuring out how best to do this is one reason why copywriting is so much fun. As a bonus copywriters are well paid! Copywriters can (and many do) make 6 figures.
Copywriting versus Content Writing
Content Writing
Is designed to entertain the audience, and sometimes to inspire and engage them.
Examples: blogs, lists of favourite recipes, how-to articles, telling a story, etc…
Fee structure: often by the word
Copywriting
Concise to get the message across in as few words as possible. The process involves strategically choosing words so that the audience takes a specific action or rethinks their opinion. Copywriting is highly skilled, requiring training, as copywriters need to think strategically and understand the different forms of copy.
Examples: Web sales page, emails, Facebook ads, billboards, magazine ads, direct mail, etc…
Fee structure: by the project or on retainer – accounts for the time to brainstorm, edit, and write concise and well-crafted copy.
While copywriters may also write content, they will charge their standard copywriting rates, as they will use their copywriting skills in producing content pieces.
How I Became A Copywriter
About a year ago I joined the Comprehensive Copywriting Academy after watching this free video training. Through the courses, I’ve learned the principles of copywriting, how to write copy for a variety of digital and print media, and how to land copywriting work and build my own freelance business. The CCA provides lifetime access, so I can learn at my own pace and go back and review whatever sections I need at any time to assist with completing client projects.
Now I’m building my client roster and working towards replacing my teaching income. It’s a process but I can see what’s possible. As long as I continue to take action toward my goals I know that I will get there.
See What Others Are Saying About The Comprehensive Copywriting Academy
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